Remember me telling you all I'm teamed up with Terracycle to bring you some great giveaways?
I have another one I think you'll all love more than the last one.
The Capri Sun Brigade is trying to make it to $1 Million Paid and 50 Million juice pouches saved from going into a landfill.
(Brigade-Every year BILLIONS of drink pouches end up in dumpsters and landfills across America. TerraCycle™, Capri Sun® and Honest Kids® are working together to put an end to this tremendous loss of resources. As an eco-friendly innovator, TerraCycle™converts pre and post-consumer drink pouch waste material into cool new upcycled products.)
DRINK POUCH BRIGADE SPONSORSHIP HITS
$1 MILLION MARK FOR SCHOOLS 50 Million Drink Pouches Redeemed Through TerraCycleÒ
Fund Local School Programs Nationwide
Trenton, NJ, September 2010 – A million dollars can go a long way in cash-strapped schools and nonprofits. And, when all that’s required is to save items from landfills, it almost sounds too good to be true. True it is. Schools and nonprofits across the country have now earned $1 million through the TerraCycle Drink Pouch BrigadeÔ program.
The Capri Sun beverage brand was one of the earliest supporters of TerraCycle, a company that collects would-be trash and turns it into useful items. The collection program, called the Drink Pouch Brigade, takes place mostly in schools, where children choose to deposit used pouches in special receptacles rather than throw them away. In participating schools, each used drink pouch collected and sent to TerraCycle earns two cents, with the funds going toward needed educational programs and resources.
Students and teachers alike have passionately embraced the program as a perfect way to underscore the importance of taking care of our environment while raising money for schools with budget issues. Together, students and teachers at over 30,000 schools nation wide have collected 50 million drink pouches for the program over the past two years.
“As the dad of school-aged children, I think it’s great when a product can help educate while it gives back,” said Vinay Sharma, Director of Marketing, Ready-to-Drink Beverages, Kraft Foods. “And, it’s a source of pride that, as a company, we can help students learn how to make a real impact on the environment and their schools at a time when both are in need.” Top 100 Brigades to be recognized by TerracycleDrink Pouch Brigades, found in 42% of schools in the U.S., are part of a free nationwide program that pays schools and non-profits to collect non-recyclable waste that would otherwise go to landfill. In choosing not to discard their drink pouches, students demonstrate their concern for the environment. Some schools – and the students who attend them – have done a truly remarkable job in this regard. To honor them, TerraCycle will recognize those 100 schools that have sent in the greatest number of pouches and, therefore, earned the most for their programs. Garbage into great gear TerraCycle “upcycles” collected drink pouches into affordable, eco-friendly products, ranging from backpacks to building materials. These items can be found at select retailers across the country, as well as online at www.TerraCycle.net <http://www.terracycle.net/>; . “Our goal is for people to look at waste in a whole new way, and through its sponsorship of the Pouch Brigade program, Capri Sun has helped us to expand the numbers of those who are doing so,” said Tom Szaky, CEO of TerraCycle. “The $1 million that Capri Sun has helped us give out is a powerful sign of the enthusiasm that communities across the country have for the goals of this program.”
What am I going to give away this time?
well, it has to do with the juice pouches, you all know how much I love those pouches.
Drink Pouch Messenger Bag
Display your environmental message every time you carry around this fun messenger bag made from upcycled Capri Sun® drink pouches. This bag is sewn so that it is sturdy, durable, and will fit comfortably at your side with its adjustable strap.Dimensions: 12” T x 17.25” W x 4.5” D* Specific wrapper/color is subject to variability